Brand Definition
THE STAND, the iconic beach eXpace* of Yang-yang, is a multi-cultural complex and flexible platform where people can encounter diverse experiences in many categories.
*experience + space
Brand Slogan
The brand slogan represents the starting point of new cultural changes.
Wave stands for the beautiful seaside of Yang-yang and the essence of the brand identity.
Brand Personality
Brand Identity
As THE STAND is a diverse and flexible platform, the identity has a simplified bold shape to balance visual communication with other graphics.
Graphic System
The blending spray elements represent the potential of creating synergy effects with local businesses and cultural freedom with a diverse experience for anyone who visits THE STAND.
@The Stand
The graphic elements of @The Stand alter the original identity for effective visual communication. The logotype represents a diverse spectrum of the cultural lifestyle from experience at the platform and the connection with a local business.