HYBE JPN NAECO
NAECO stands as an entertainment label entrusted with the full spectrum of artist directing, training, and management. NAECO produces high-quality and expansive content to support artists' entry into the global market. The name, formed by rearranging the letters of 'OCEAN' which symbolizes a vast sea, signifies the relentless pursuit of self-transformation driven by continuous waves for both the label and artists. Covenant's primary objective was to capture NAECO's pursued imagery of self-transformation and innovation in a concise yet symbolic design. Thus, under the 'Revolutionary Wave' concept, the direction of 'N' was altered to capture the essence of NAECO's values, represented in the wordmark and monogram.
