Dorly & Snapik
SC Korea is a global company that selects and provides the finest food products from various countries. SC Korea's first brand, 'Dorly,' gathers diverse products from over five countries, including Korea, Japan, and the UK, and offers consumers a wide variety of flavors and foods through major supermarkets in each country. The other brand, 'Snapik,' is dedicated to discovering new food products with SC Korea's creative vision and aims to launch competitive new products. For 'Dorly,' which brings together a variety of foods from different countries, Covenant Inc. has developed a package design system to encourage consumers to recognize the brand and express a sense of unity through various colors and images. Prioritizing product features and characteristics, 'Snapik' employs endorsed expression methods to ensure that the brand identity is effectively conveyed, even in different design systems, by using red color and back-shaped design.
