Le Florum
Le Florum was envisioned as a branding project to capture the essence of a flower boutique in visual form. The system extends from the symbol and logo signature to refined primary and secondary palettes, business and shop cards, with every material and print specification considered in detail. The identity draws on sophisticated hues and visual textures inspired by flowers themselves — a design language that translates delicacy, richness, and natural elegance into a cohesive visual experience. Across its Apgujeong flagship and leading department store locations, the brand unfolds with consistency and grace — a boutique presence designed to feel as carefully composed as the arrangements it celebrates.
