ONE HOOP
Driven by the recent surge in basketball's popularity, ONE HOOP has emerged as an entirely new basketball league that comprehensively embraces all facets of the half-court game. Going beyond the conventional 3-on-3 matches, ONE HOOP encapsulates the essence of half-court play, encompassing 1-on-1, 2-on-2, and 3-on-3 games, each involving five players per team. In pursuit of capturing a dynamic sense of motion and a spirited essence, we've adopted a prominent orange color as the centerpiece, harmoniously balanced with contrasting dark gray. This carefully selected color palette not only amplifies the brand's visual identity but also bestows upon the colors a role of emblematic significance.
