YEFF
The Hajo Bay in Yangyang, Gangwon-do, is rapidly emerging as a new tourist attraction based on surfing culture. To expand Hajo Bay beyond surfing contents and position it as a new cultural spot, The Stand held the Yangyang European Film Festival on the beautiful beach and natural environment of Hajo Bay. Covenant developed the brand identity for YEFF to further establish the brand image of The Stand as a complex cultural platform. The brand identity of the film festival represents the beautiful sunset of Hajo Bay and the various participating countries, with diverse attractions and events during the festival.
