Barista Rules 2025
The new brand identity highlights ‘BARISTA’ to signify expertise, while rendering ‘Rules’ in a handwritten script to evoke emotion and warmth. This renewal is more than a visual refresh — it marks a deeper shift toward the essence of coffee and a clear intent to listen to consumer voices. True to the new slogan, “Better, Bolder,” the brand is set to solidify its role as a category-defining leader in the market.
